Artform

Augmenting Artform's Global Presence

Artform is one of the world’s leading creators of in-store merchandising and display solutions for global brands and retailers. Their aim is to connect with consumers in-store by engaging the audience through brands by enhancing the shopping experience. Artform has a seasoned team with vast experience in implementing solutions that keep customers coming back, time after time.

With a key trade exhibition approaching, Artform wanted to retain their position as innovators within the industry by using next-gen technology to demonstrate their own advanced display solutions. Artform sought out Hidden's expertise to create 2 Augmented Reality Kiosk experiences designed to demonstrate their exclusive merchandising technology and communicate their global positioning.

One experience was designed as a promotional tool to display the company's international presence, featured an interactive globe. When rotated, Artform's global locations appear, revealing 3-D images of key projects for their extensive portfolio of major brands.

The second experience, demonstrating the company's push cassette technology - used by some of the world's largest cigarette brands - was developed with dual purpose - it's technical detailing and precise scale can be readily applied internally for alternative uses.

The AR Kiosk formed an interactive, crowd-consuming exhibition feature, fulfilling its purpose to visibly distinguish Artform from other competitors in the market in terms of global presence, creativity and experience. Further to this Artform were able to distribute a forward-thinking digital portfolio to potential clients on a global platform, enabling a creative and multi-dimensional method of communication to last beyond the Expo.