We’ve published a video of a prototype we’re working on. The application incorporates augmented reality for the external view of the product as well as a 360 degree experience that allows you inside the product.

We will be publishing the enhanced version of this demonstration in the app-store in the New Year but I thought it would be good to elaborate now on how this type of selling tool can benefit almost any organisation.

As you can see from the video, the quality of the 3D is nearly photorealistic and the 360 degree portion gives the user a unique and personal perspective of the product’s interior.

This type of experience, combined with ‘hot spots’ or information overlaid on specific areas on the product to highlight features, is a powerful way to educate the audience about what makes your product different or better than the competition.

When we create an augmented reality or 360 degree experience, we incorporate our metrics engine. This engine tracks the interaction by the audience and populates a database similar to a content management system on a website. This information is collected and can be analysed to reveal what the users found interesting and what they didn’t.

This is obviously very useful information and can be used to fine-tune your approach to a particular client or it can be used to more closely position your offering with the interests of the market in general. This information, when collected from multiple users/clients, becomes even more valuable and can reveal viable business development paths.

Our solutions are conceived with the intention of putting the product in the audience’s hands. This is done in an effort to educate the audience, gather intelligence about the client’s specific interests and measure the product’s market position.

The level of insight provided by augmented reality and other immersive technologies, when compared to traditional sales and marketing materials, is the difference between performing surgery with a scalpel or a butter knife.

Another ‘new’ digital age is upon us. Companies that don’t embrace this technological revolution by making their products and services ‘intelligent’ will likely lose out to competitors that do.