There has been three weeks since the launch of our new report: Sales Technology: Selling With Augmented Reality.

In this post, Hidden CEO Matt Trubow outlines how augmented reality can support important psychological principles.  In particular he explains how technology can be very persuasive if used in conjunction with four key psychological techniques: touch, storytelling, neuro-linguistics and risk management.

1 The psychologies of touch

Research into the power of touch* shows people are more willing to buy, and to pay more for an objective if they have engaged with a product through the sense of touch.

Our report explains how augmented reality assists sales people with maximising the impact of touch.  Find out more here.

* by Joann Peck and Suzanne B. Shu, called, “The Effect of Mere Touch on Perceived Ownership.”

2 Augmented reality and the psychology of NLP

Augmented reality supports sales professionals who use neuro-linguistic programming techniques. By showing a client a product augmentation, sales people can communicate more easily with visual and kinaesthetic audiences. 

These two audiences prefer non-verbal communication as a way to understand and connect, for example by looking at graphics or touching a product with their own hands as a means to explore its functionality and use. Find out more about the psychology of NLP here.

3 Augmented reality and storytelling

Storytelling is one of the longest standing and most relied upon sales techniques in the world. Augmented reality once again enables this to be done on a massive and viral scale. AR can be employed to connect with customers in a storytelling way that doesn’t feel like a sales pitch. Find out more here.

4 Augmented reality and the psychology of risk

Risks are evident in every scenario but the benefit of augmented reality is how it provides insight to the customer’s thought process. This allows the sales professional to address the fundamental barriers directly and overcome the objections. Find out more here.

This is the second document in Hidden’s ongoing series and follows on from the last report: Augmented Reality marketing strategies: how to guide for marketers

Read more about our marketing guide series here.

If you are still reading and want to find out more call Matt Trubow at Hidden on +44 (0)161 236 8181