Knauf Insulation unveiled its state of the art augmented reality tools at the Ecobuild 2011 construction expo to help demonstrate its products and highlight their energy saving potential.

Lydia Sharples, Head of Communications for Northern Europe at Knauf Insulations, said: “Equipping our team at Ecobuild with the augmented 3D product has opened up our capabilities when talking to end users about our products.

“The three separate augmented demonstrations provide a visual representation of the way in which each product works and complements the expensive custom-built models for every event.

“Using the technology also means that the augmentations will be accessible to our end users after the event has finished so is a continued way for people to receive information.”

Try the experience for yourself at www.knaufinsulation.co.uk/ar.

Read more about Hidden's work for Knauf Insulation here.