Blog posts by tag (Convergence)

Convergence of Social Networking and Disruptive Technologies

Posted on Tue, 18/05/2010

As our social networks expand, collide and merge, they remain accessible from just about anywhere. Constant developments have seen the ability to network on the go become commonplace, with Facebook and Twitter adapting to the ever increasing market of smart phone users who take their "world" with them, everywhere. In addition to this, progression in our adaption of social...

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Proximity Marketing – The cost effective and eco friendly marketing dream...

Posted on Tue, 11/05/2010

Proximity marketing, the wireless, paperless answer to electronic marketing that utilises ambient intelligent technology, sending special offers, product information, event news, travel updates, etc to Bluetooth, GPS and Wi-Fi enabled mobile devices. With an estimated 25 million Bluetooth enabled phones in the U.K, over a billion worldwide, it has proved successful in its early stages...

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Articulated Naturality... The imminent arrival (Part 2 of many)

Posted on Wed, 21/04/2010

There is a new technology that will be available within days that will change everything, including the way we embrace everyday life...

Articulated Naturality is a term coined by a company called QderoPateo and is the intelligent use of augmented reality. In other words, articulated naturality is what augmented...

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Articulated Naturality... The great hope soon to be revealed (Part 1 of many)

Posted on Sat, 17/04/2010

About two weeks ago I was contacted by a guy named Matt Gaines. Matt is the Managing Director of a company called QderoPateo (Ka dero pa tay o). QderoPateo (QP) have coined the term ‘Articulated Naturality’ which is a new use of several technologies to provide a truly immersive experience.

Simply put, articulated...

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Augmented Experience at the Gadget Show 2010

Posted on Sat, 17/04/2010

The NEC opened its doors yesterday for this year’s Gadget Show Live which is now into its second year and Hidden Creative’s newest division ‘Augmented Experience’ are proud to announce that they have been chosen by their partners, Total Immersion, to represent them at this year’s Gadget Show Live at the NEC in Birmingham:...

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About

This blog is about the changing role of marketing communications and the impact of technologies, such as augmented reality, smartphone applications and near field communications.

We look at the latest megatrends and how new and disruptive businesses are searching for a competitive edge by turning to technology-rich marketing communications strategies.

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