Blog posts by tag (Mixed Reality)

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  • QPC supports 'Borderless Technology' at ISMAR 2010

    Posted on Mon, 18/10/2010

    As this year’s ISMAR (IEEE International Symposium on Mixed and Augmented Reality) commences, QderoPateo Communications highlighted their commitment to developing the integration of Augmented Reality and the mobile web. QPC was confirmed last week as the 'Diamond' sponsor to the four-day event in Seoul, which this year focuses on borderless augmented and mixed reality.

    In assuming the...

  • Augmented Interiors - Design Trends Of The Future.

    Posted on Thu, 27/05/2010

    The use of Mixed Reality to overlay digital information is a growing trend which has huge potential in various markets. The practicalities of this technique apply beautifully to the 3D design industry,namely interior design and property development. Whilst this industry has had brief ventures into the world of disruptive technologies, the territory remains relatively unexplored.

    We have...

  • Convergence of Social Networking and Disruptive Technologies

    Posted on Tue, 18/05/2010

    As our social networks expand, collide and merge, they remain accessible from just about anywhere.  Constant developments have seen the ability to network on the go become commonplace, with Facebook and Twitter adapting to the ever increasing market of smart phone users who take their "world" with them, everywhere.  In addition to this, progression in our adaption of social...

  • Proximity Marketing – The cost effective and eco friendly marketing dream...

    Posted on Tue, 11/05/2010

    Proximity marketing, the wireless, paperless answer to electronic marketing that utilises ambient intelligent technology, sending special offers, product information, event news, travel updates, etc to Bluetooth, GPS and Wi-Fi enabled mobile devices.  With an estimated 25 million Bluetooth enabled phones in the U.K, over a billion worldwide, it has proved successful in its early stages...

  • Articulated Naturality – A Life Changing ‘Work Experience’

    Posted on Sat, 17/04/2010

    Having worked at Hidden Creative as an intern for the past couple of months, I have been in awe of the vast range of commercial uses and marketing angles that augmented reality presents.  Having just about got to grips with what this means for the future and indeed the present of digital marketing, I was introduced to the concept of the more intelligent, sophisticated sister of this...

About

This blog is about the changing role of marketing communications and the impact of technologies, such as augmented reality, smartphone applications and near field communications.  

We look at the latest megatrends and how new and disruptive businesses are searching for a competitive edge by turning to technology-rich marketing communications strategies.

Want to find out more? Call and speak to Matt Trubow or Peter O’Brien on
+44 (0)161 236 8181 or email  studio@hiddenltd.com

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