Blog posts by tag (Exhibitions)

ABB Takes Augmented Reality Marketing to Railtex

Posted on Thu, 16/06/2011

Here’s information on our latest augmented reality marketing project for ABB, which is a pioneering use of the technology in the B2B marketplace.

At Railtex, a major rail industry trade show, ABB is demonstrating its fast...

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Knauf Insulation Adopts Augmented Reality at Ecobuild 2011 (Video)

Posted on Fri, 04/03/2011

Knauf Insulation unveiled its state of the art augmented reality tools at the Ecobuild 2011 construction expo to help demonstrate its products...

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Ecobuild 2011: Augmented Reality Enhances Knauf Insulation's Product Portfolio

Posted on Wed, 02/03/2011

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.

Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using...

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Augmented Reality Floor Plan Visualiser

Posted on Tue, 15/02/2011

There has been a great response to Hidden's latest video demonstrating our augmented reality 'Floor Plan Visualiser', which was created for event organisers and conference managers in the leisure, hotel and hospitality industries. The experience features interactive buttons to change the format of a venue to suit the required purpose in real-time. This version caters for functions such as...

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Exhibiting Innovation - AR, Events & Exhibitions

Posted on Mon, 21/06/2010

Augmented Reality's broad application of commercial uses is becoming increasingly apparent and the ability to captivate the imagination of its participants and engage them on a whole new level is proving a powerful communication tool at the corporate events, exhibitions and conferences. Companies involved in such industries have started to look to this technology to create memorable...

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About

This blog is about the changing role of marketing communications and the impact of technologies, such as augmented reality, smartphone applications and near field communications.

We look at the latest megatrends and how new and disruptive businesses are searching for a competitive edge by turning to technology-rich marketing communications strategies.

Want to find out more? Call and speak to Matt Trubow or Peter O’Brien on
+44 (0)161 236 8181 or email studio@hiddenltd.com

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