Blog posts by tag (Mobile AR)

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  • Marketing In A Virtual World

    Posted on Wed, 12/01/2011

     The virtual goods market may seem an abstract concept to many marketers, conjuring images of geeks and previously hyped, forgotten 'virtual worlds' such as Second Life and Entropia. However, sales of virtual goods in their multitude of guises have amassed to more than $7.3 billion in 2010 -  up by 245% from $2.1 billion. In-Stat forecasts total virtual goods revenues will more...

  • Diminish the Gimmicks: Monetising Augmented Reality

    Posted on Wed, 05/01/2011

    Amongst a series of predictions that boldly claim 2011 to be 'the year' for Augmented Reality, sceptics still question when a genuinely useful AR application will be commercially viable or possible within current technological constraints. With this in mind, cue Word Lens, an app that uses your iPhone’s...

  • Www. The Wonderful World of Wireless 2011

    Posted on Wed, 22/12/2010

    Leading market research company Juniper has released its top 10 wireless predictions for 2011, citing the inevitable explosion in Smartphone usage at the top of the list. The rapid increase in 3G mobile web adoption is set to test the network as data increases, caused in part by the second top prediction - the...

  • The Big Freeze - Heating Up Developments in Mobile & Online Retail?

    Posted on Fri, 17/12/2010

    The recent freezing weather conditions have, of course, dominated the news headlines for the past few weeks, with the lowest temperature recorded so far being an icy −21.2 °C.  Having been dubbed 'the coldest winter for 50 years', many have been stuck indoors. With the Christmas shopping season in full swing, the online retail market would appear to be an obvious winner under otherwise...

  • Introducing the most sophisticated and fully capable augmented reality device on the market – The Ouidoo Gaian Scene

    Posted on Sat, 24/04/2010

    First and foremost – this is one heck of a piece of kit...

    Sorry that the pictures aren’t ideal and they definitely don’t do the device justice.

    QderoPateo launched the Ouidoo Gaian Scene Device on Friday in Shanghai. The event was exclusive and many of the leaders in augmented reality and many related technologies were present to witness the unveiling of the innovative Ouidoo...

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This blog is about the changing role of marketing communications and the impact of technologies, such as augmented reality, smartphone applications and near field communications.  

We look at the latest megatrends and how new and disruptive businesses are searching for a competitive edge by turning to technology-rich marketing communications strategies.

Want to find out more? Call and speak to Matt Trubow or Peter O’Brien on
+44 (0)161 236 8181 or email  studio@hiddenltd.com

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