The virtual goods market may seem an abstract concept to many marketers, conjuring images of geeks and previously hyped, forgotten 'virtual worlds' such as Second Life and Entropia. However, sales of virtual goods in their multitude of guises have amassed to more than $7.3 billion in 2010 - up by 245% from $2.1 billion. In-Stat forecasts total virtual goods revenues will more...
Amongst a series of predictions that boldly claim 2011 to be 'the year' for Augmented Reality, sceptics still question when a genuinely useful AR application will be commercially viable or possible within current technological constraints. With this in mind, cue Word Lens, an app that uses your iPhone’s...
Leading market research company Juniper has released its top 10 wireless predictions for 2011, citing the inevitable explosion in Smartphone usage at the top of the list. The rapid increase in 3G mobile web adoption is set to test the network as data increases, caused in part by the second top prediction - the...
The recent freezing weather conditions have, of course, dominated the news headlines for the past few weeks, with the lowest temperature recorded so far being an icy −21.2 °C. Having been dubbed 'the coldest winter for 50 years', many have been stuck indoors. With the Christmas shopping season in full swing, the online retail market would appear to be an obvious winner under otherwise...
First and foremost – this is one heck of a piece of kit...
Sorry that the pictures aren’t ideal and they definitely don’t do the device justice.
QderoPateo launched the Ouidoo Gaian Scene Device on Friday in Shanghai. The event was exclusive and many of the leaders in augmented reality and many related technologies were present to witness the unveiling of the innovative Ouidoo...
This blog is about the changing role of marketing communications and the impact of technologies, such as augmented reality, smartphone applications and near field communications.
We look at the latest megatrends and how new and disruptive businesses are searching for a competitive edge by turning to technology-rich marketing communications strategies.
Want to find out more? Call and speak to Matt Trubow or Peter O’Brien on +44 (0)161 236 8181 or email studio@hiddenltd.com