Over the last month we’ve been contacted by an industry expert (direct marketing), three companies that offer augmented reality as their main product and two agencies interested in learning how to make augmented reality and other immersive technologies a key part of their portfolio. 

All of the contacts expressed a keen interest in our insight on two things; how to sell augmented...

It was published this week that Total Immersion will offer its D’Fusion platform free of charge for non-commercial use. The team at TI have employed this as an obvious attempt to educate the industry and positively influence uptake on the use of the technology.

Educating the industry is...